Post by brian340 on Mar 14, 2024 1:33:29 GMT -6
However, crises can also occur in mismanaged social networks that eventually burst. Typically, brands have a good digital crisis management plan. With an adequate strategy, it is possible to solve many of the criticisms that can be generated in social environments. But, in some cases, the situation gets out of control. Either because there is no quick response or because the response action has been wrong, the truth is that the crises in mismanaged social networks end up getting entangled. To prevent you from committing the mistakes that other brands have made previously, we show you 7 examples of crises in mismanaged social networks that could have been avoided: 1.- Nutellacrisis in mismanaged social networks It is one of the usual cases. A brand decides to consult with the users something of their product.
Or of their marketing and communication WhatsApp Mobile Number List strategy. To do this, it decides to enable a specific channel. In the case of Nutella, the campaign “Dites-le-avec Nutella” (say it with Nutella), it focused on the personalization of the packaging label. Nutella asked its users to share on Facebook their virtual label that included a personalized message. However, as often happens in these cases, some users took advantage of it to include messages that attacked the brand. The worst was the reaction of Nutella who vetoed a series of terms among which were: obesity, diabetes, boycott, sexist words, racist or homophobic terms or direct attacks on Nutella. The virality that sought the brand occurred but with the opposite effect. Becoming an example of what happens with crises in mismanaged social networks.
Kit Kat crisis in mismanaged social networks In 2010, Greenpeace released a video that denounced the way in which Nestlé developed its Kit Kat product. This organization alleged that the company manufactured its product with palm oil from Indonesian forests. The habitat of a protected orangutan species. The news did not take long to expand through social networks and the reactions did not wait. The brand not only gave no explanation. In its absence, it eliminated all the negative comments that there were in its social networks regarding the subject and censured its fans in Facebook forbidding them the use of images of the company modified with the word “killer”. The reaction was immediate. And criticisms and comments began to appear on channels on the brand’s own social networks. But also in other spaces that Nestlé could not control. crisis in mismanaged social networks The brand didn’t know how to manage well the situation and the problem did nothing but grow and grow.
Or of their marketing and communication WhatsApp Mobile Number List strategy. To do this, it decides to enable a specific channel. In the case of Nutella, the campaign “Dites-le-avec Nutella” (say it with Nutella), it focused on the personalization of the packaging label. Nutella asked its users to share on Facebook their virtual label that included a personalized message. However, as often happens in these cases, some users took advantage of it to include messages that attacked the brand. The worst was the reaction of Nutella who vetoed a series of terms among which were: obesity, diabetes, boycott, sexist words, racist or homophobic terms or direct attacks on Nutella. The virality that sought the brand occurred but with the opposite effect. Becoming an example of what happens with crises in mismanaged social networks.
Kit Kat crisis in mismanaged social networks In 2010, Greenpeace released a video that denounced the way in which Nestlé developed its Kit Kat product. This organization alleged that the company manufactured its product with palm oil from Indonesian forests. The habitat of a protected orangutan species. The news did not take long to expand through social networks and the reactions did not wait. The brand not only gave no explanation. In its absence, it eliminated all the negative comments that there were in its social networks regarding the subject and censured its fans in Facebook forbidding them the use of images of the company modified with the word “killer”. The reaction was immediate. And criticisms and comments began to appear on channels on the brand’s own social networks. But also in other spaces that Nestlé could not control. crisis in mismanaged social networks The brand didn’t know how to manage well the situation and the problem did nothing but grow and grow.