Post by account_disabled on Dec 6, 2023 22:26:02 GMT -6
The importance of creating and managing a Digital Marketing Strategy is to create a common understanding among the team or organization. Therefore, we need to create it clearly before starting to do online marketing. The purpose is to set the work in the organization to work step by step in a systematic way. And in addition, doing a Digital Marketing Strategy will help us review and understand our business better because in the past we may have seen other partners or brands using different strategies. We are also interested in using it. But the results may not be as good as expected. Because of that strategy It may not be suitable for your brand.
On the other hand, just change your strategy to use the channels that your brand is good at and the channels where Phone Number List your target audience gathers. You may be able to do that channel better than anyone else and eventually become the top of mind of customers online. This article will use the principles called SOSTAC® (sauce-stack), which is a structure for E-marketing developed by PR Smith and Dave Chaffey and widely applied to businesses. by SOSTAC is a framework for the online marketing planning process. That will help set up the entire structure and management system. To prepare before actually doing online marketing, it will support all events, objectives, strategies, techniques, methods, and process control.
6 Steps to Create a SOSTAC® Step by Step Step 1 : Situation Analysis – Analysis of the situation At this stage, we will have a clearer understanding of our business and where our business is at today. What you consider in this step is 5's Performance in the current situation. Sell – Sales situation ( How do you currently sell?, What sales channels?, How do customers come to buy products?, How do you maintain the old customer base to come back and buy again?) Serve – How do you provide customer service today? Sizzle – What value does it provide to customers? Speak – What methods do you usually use to communicate with customers? So how do you communicate with customers? Save – Is there a way to increase efficiency in today's business? Next, SWOT Analysis , analysis of the current organizational condition.
On the other hand, just change your strategy to use the channels that your brand is good at and the channels where Phone Number List your target audience gathers. You may be able to do that channel better than anyone else and eventually become the top of mind of customers online. This article will use the principles called SOSTAC® (sauce-stack), which is a structure for E-marketing developed by PR Smith and Dave Chaffey and widely applied to businesses. by SOSTAC is a framework for the online marketing planning process. That will help set up the entire structure and management system. To prepare before actually doing online marketing, it will support all events, objectives, strategies, techniques, methods, and process control.
6 Steps to Create a SOSTAC® Step by Step Step 1 : Situation Analysis – Analysis of the situation At this stage, we will have a clearer understanding of our business and where our business is at today. What you consider in this step is 5's Performance in the current situation. Sell – Sales situation ( How do you currently sell?, What sales channels?, How do customers come to buy products?, How do you maintain the old customer base to come back and buy again?) Serve – How do you provide customer service today? Sizzle – What value does it provide to customers? Speak – What methods do you usually use to communicate with customers? So how do you communicate with customers? Save – Is there a way to increase efficiency in today's business? Next, SWOT Analysis , analysis of the current organizational condition.