Post by account_disabled on Feb 17, 2024 22:21:30 GMT -6
If you operate in the field of SEO and digital marketing, there are always terms you need to learn. This guide contains new terms for both those who are new to SEO and digital marketing and those who are active in this field. SEO and Digital Marketing Dictionary Let's learn new terms together with the SEO and digital marketing dictionary from A to Z; A/B Testing It is the process of comparing two variations of the same variant to find out which one performs best. Affiliate Marketing This is a type of performance-based marketing in which a brand rewards affiliate partners for each website visitor or customer brought in by the affiliate's own advertising efforts. Bounce Rate It is the percentage of visitors who come to your website but do not stay long enough or click on other pages.
Closed Circuit Marketing It means being Business & Consumer Email List able to execute marketing efforts and tie them to bottom-line impact. Fluctuation Rate This is the metric that is useful when you want to know how many customers your business retains and what they are worth. Cloud computing It allows its users to store, manage and transfer data using host servers. CPA (Cost Per Acquisition) In advertising, CPA (short for “Cost per Acquisition” or “Cost per Action”) measures the cost you are willing to pay to achieve a target conversion. Conversion Rate The percentage of online audiences that watch and complete your desired campaign action. CRM (Customer Relationship Management) CRM is an approach to managing and analyzing your brand's relationship with potential and existing customers. Conversion Rate Optimization (CRO) CRO stands for Conversion Rate Optimization. If your conversion rate is not impressive, it is time to take action and use conversion rate optimization methods.
Call to Action (CTA) A CTA is a message that appeals to potential customers and is often the final push to drive a specific action, such as purchasing a product, subscribing to a newsletter. Click-Through Rate (CTR) Have you ever wondered how many people actually see your ads and how many click on them? A CTR shows you this. CTR is the percentage of users who saw your ad and felt compelled enough to click it. Data Visualization This is the process of visually representing certain information to make it easier to understand. Dashboards and infographics are common examples of visualizations. Double Click DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Dynamic Content Dynamic content is the process of displaying different messages on your website or online ads (e.g. Facebook's Dynamic Ads) based on the information you have or enrichment about your target audience. Interaction Rate This is a valuable metric used to define the amount of social media engagement a post, ad, or campaign has. File Transfer Protocol (FTP) FTP or File Transfer Protocol is a standardized network protocol to facilitate the transfer of computer files between client and server.
Closed Circuit Marketing It means being Business & Consumer Email List able to execute marketing efforts and tie them to bottom-line impact. Fluctuation Rate This is the metric that is useful when you want to know how many customers your business retains and what they are worth. Cloud computing It allows its users to store, manage and transfer data using host servers. CPA (Cost Per Acquisition) In advertising, CPA (short for “Cost per Acquisition” or “Cost per Action”) measures the cost you are willing to pay to achieve a target conversion. Conversion Rate The percentage of online audiences that watch and complete your desired campaign action. CRM (Customer Relationship Management) CRM is an approach to managing and analyzing your brand's relationship with potential and existing customers. Conversion Rate Optimization (CRO) CRO stands for Conversion Rate Optimization. If your conversion rate is not impressive, it is time to take action and use conversion rate optimization methods.
Call to Action (CTA) A CTA is a message that appeals to potential customers and is often the final push to drive a specific action, such as purchasing a product, subscribing to a newsletter. Click-Through Rate (CTR) Have you ever wondered how many people actually see your ads and how many click on them? A CTR shows you this. CTR is the percentage of users who saw your ad and felt compelled enough to click it. Data Visualization This is the process of visually representing certain information to make it easier to understand. Dashboards and infographics are common examples of visualizations. Double Click DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Dynamic Content Dynamic content is the process of displaying different messages on your website or online ads (e.g. Facebook's Dynamic Ads) based on the information you have or enrichment about your target audience. Interaction Rate This is a valuable metric used to define the amount of social media engagement a post, ad, or campaign has. File Transfer Protocol (FTP) FTP or File Transfer Protocol is a standardized network protocol to facilitate the transfer of computer files between client and server.