Post by account_disabled on Mar 9, 2024 3:15:01 GMT -6
The rules of digital marketing for luxury brands “The rules of business have changed, it is time to change also for Italian companies that wish to continue growing. And the only way to do this is to master a winning marketing strategy." The rules that Lisa De Pompeis talks about are those that 'exploded' with the advent of the pandemic and the plunge of millions of companies into the internet. “In a world where globalization is now a reality, the market in which every company competes is the international one. This means competing with a very high level of competition: the only way to emerge is to move according to a defined marketing strategy , which allows you to build a successful brand. This is the purpose of digital marketing." digital marketing; luxury; marketing; marketing strategy, Cartier; fashion; business Photo-by-Simon-Launay-on-Unsplash Brand identity is the basis Marketing is not an exact science and this is what makes method and experience an irreplaceable combination.
What is the strategy for growing a high-level business? “The basis is the Brazil Phone Number definition of a clear brand identity, which includes the company's mission, values, vision and target. From here, the planning of actions aimed at realizing the brand identity: template and user experience of the website, Google campaigns, social media and related campaigns, nurturing of the public through newsletters and dedicated communications. A true microcosm of actions that together contribute to the mise en place of effective and successful communication". Does it change from sector to sector? “It not only changes from sector to sector but from reality to reality. Each case is different, determined by a series of components such as the characteristics of the company , the target, the objectives, the geolocation of the market in which it operates and much more. There are therefore infinite nuances and declinations of every digital marketing action.
Made in Italy and luxury want different marketing How does the luxury sector in which you specialize differ from others? “ Made in Italy is a real brand (on the podium of the three most well-known brands in the world together with Visa and Coca Cola), famous for its distinctive traits Bello e Ben Fatto , for BBF professionals . Working for Italian companies capable of representing it in the world means first of all being at the service of true excellence in our country, an aspect which, I won't hide it, is very close to my heart and also gives me a lot of satisfaction. “However, this is a delicate and not easy job, as we are often talking about medium-small businesses that are approaching digital for the first time and having.
What is the strategy for growing a high-level business? “The basis is the Brazil Phone Number definition of a clear brand identity, which includes the company's mission, values, vision and target. From here, the planning of actions aimed at realizing the brand identity: template and user experience of the website, Google campaigns, social media and related campaigns, nurturing of the public through newsletters and dedicated communications. A true microcosm of actions that together contribute to the mise en place of effective and successful communication". Does it change from sector to sector? “It not only changes from sector to sector but from reality to reality. Each case is different, determined by a series of components such as the characteristics of the company , the target, the objectives, the geolocation of the market in which it operates and much more. There are therefore infinite nuances and declinations of every digital marketing action.
Made in Italy and luxury want different marketing How does the luxury sector in which you specialize differ from others? “ Made in Italy is a real brand (on the podium of the three most well-known brands in the world together with Visa and Coca Cola), famous for its distinctive traits Bello e Ben Fatto , for BBF professionals . Working for Italian companies capable of representing it in the world means first of all being at the service of true excellence in our country, an aspect which, I won't hide it, is very close to my heart and also gives me a lot of satisfaction. “However, this is a delicate and not easy job, as we are often talking about medium-small businesses that are approaching digital for the first time and having.