Post by zahidislam on Mar 11, 2024 21:55:41 GMT -6
You will have already heard about Google's property promotion ads , dedicated to hoteliers who want to gain visibility towards an audience who is searching for accommodation in a specific city or area, but who has not yet identified exactly the hotel they would like reserve. On March 24, Google announced the global availability of this type of advertising campaign and a new management method. Let's see together what it is. What changes In reality, these adverts have been introduced for about a year now. In fact, you will have already noticed for some time the presence of advertisements for some structures displayed in the first search results by geographical location. But then what changes? Before this launch, activating this type of ads required a fairly long process, requiring several days and obtaining authorization through a white list. For a few days now, advertisers have been able to activate and configure offers for the promotion of properties via the Google Ads interface.
Where adverts are shown In the planning phase Australia Phone Number of his trip, a tourist can type the keywords "hotel+[city]" and the famous Google Map multi pack will appear among the first entries , i.e. a package of 4 hotels, with descriptions, images and maps. As you can see for example in the following image, if we search for "hotel florence" on the Google search engine, an organic result is offered : If you then click on it, the Google Travel interface will open, where you can view the hotels in the area. Among the first two results of this interface, the so-called Property Promotion Ads will be inserted , marked with the term "Ad". In the example below you can see an ad activated by the property and one published by the Booking.com OTA. Benefits As highlighted by Google , the properties will benefit from great visibility, precisely when a traveler is deciding which hotel to stay in the area. For hotel chains it will also be possible to choose which property to highlight.
Another advantage is that in the case of Cost per Click methodology, the cost of advertising will be counted only when the user is redirected to the facility's website.This type of advertising aims to create brand awareness , therefore it acts on the middle part of the conversion funnel and may not directly and immediately lead to bookings. How to activate them All advertisers who have active HPA campaigns will be eligible to run. It will therefore be necessary to have a Hotel Center account and an integrated CRS like that of Simple Booking . Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles.
Where adverts are shown In the planning phase Australia Phone Number of his trip, a tourist can type the keywords "hotel+[city]" and the famous Google Map multi pack will appear among the first entries , i.e. a package of 4 hotels, with descriptions, images and maps. As you can see for example in the following image, if we search for "hotel florence" on the Google search engine, an organic result is offered : If you then click on it, the Google Travel interface will open, where you can view the hotels in the area. Among the first two results of this interface, the so-called Property Promotion Ads will be inserted , marked with the term "Ad". In the example below you can see an ad activated by the property and one published by the Booking.com OTA. Benefits As highlighted by Google , the properties will benefit from great visibility, precisely when a traveler is deciding which hotel to stay in the area. For hotel chains it will also be possible to choose which property to highlight.
Another advantage is that in the case of Cost per Click methodology, the cost of advertising will be counted only when the user is redirected to the facility's website.This type of advertising aims to create brand awareness , therefore it acts on the middle part of the conversion funnel and may not directly and immediately lead to bookings. How to activate them All advertisers who have active HPA campaigns will be eligible to run. It will therefore be necessary to have a Hotel Center account and an integrated CRS like that of Simple Booking . Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles.